Amy Park

For my project, I've created a multi-media advertising campaign for a new energy drink - Avalanche.

With their forceful blasts of energy, Avalanches are one of the most powerful forces that occur in nature. This is the idea that I wanted to communicate through my branding.

The color concept is based on a vibrant color balance. Avalanches are obviously mostly all white but by adding bold colors it gives the product a more flashy, fast-pace look. I've used what I thought is the best way to communicate to the everyday customer by designing a website, motion graphic commercial and print ad.