Design Process
Home Up Role of Senior Mgmt Steering Committee Design Process Design Team

 

The Design Process and Principles

    Ownership of work (empowerment), which is the heart of self-directed work teams, often requires taking a new look at the way work is performed, and at the systems that support the work.  More than twenty-five years ago, Cherns (1976) presented fundamentals of work design that still apply today:

  • Minimal critical specification (Keep it simple):  Don’t specify more than is absolutely necessary.  Don’t create any more rules, regulations, or general bureaucracy than you need. 

  • Multi-functionalism (Task variety):  Rather than performing only a highly specialized job, each individual team member should be able to understand and perform all the tasks within the team.  Multi-functionalism helps teams adapt to changing demands. 

  • Boundary location (Job ownership):  Whenever possible, give our teams a whole and identifiable piece of the business with complete responsibility for producing a product or service.  The value of this idea contrast with traditional forms of job design where equipment or territories are the guiding principles. 

  • Information flow (Open communication):  Information systems should be designed to provide information directly to the point where action on the data occurs. 

  • Support congruence (Empowering systems): Often existing organizational systems—rewards, training, and time keeping systems, for example—will undermine your vision and values.  In such cases, these systems must b e redesigned to reinforce rather than subvert the team process. 

  • Evolution (Fine tuning):  Team design never ends.  Remember that a team’s emergence is evolutionary, not revolutionary.  Don’t expect to create a perfect design in six days.  Instead, plan to reevaluate and adjust your design constantly. 

    Most successful team implementations involve people at all organizational levels; in fact those closest to the work are often in the best position to recommend design changes.  The figure below from Welling et al. (1991), illustrates the degree of involvement for major stakeholders in the design process.  The more all stakeholders are involved in the design and implementation process, the more likely it is that your teams will be successful.

Stakeholders' involvement in the design process (p. 106)

Resources:  Design Meeting Agenda

                    Management Presentation (Example from a different company)