University of Wisconsin-Stout

Sept. 30, 2010

Starting Monday, Oct. 4, shoppers can participate in a survey to help determine what retail improvements are necessary for Menomonie’s downtown.

When shoppers visit downtown retailers from October 4- 10, they’ll be asked to complete a short questionnaire targeting five areas: home address, work zip code, reason for stopping at the store, gender and student status.

The data is being collected for research purposes by the city and the downtown revitalization group — a partnership of public and private members creating a redevelopment strategy for downtown Menomonie.

“Customers completing surveys will not receive anything in the mail or have their information shared with anyone beyond the city of Menomonie, the revitalization group and the store owners-managers. In fact, the survey doesn’t even ask for customer names,” said Diane Moen, UW-Stout vice chancellor for Administrative and Student Life Services, a member of the downtown group.

The weeklong survey will assist the city and the revitalization group in completing a market analysis for the retail area.

“The analysis will help us develop a comprehensive strategy that encourages downtown development and supports the right mix of businesses and residential properties,” said group member Kate Hearley, interim director of Main Street Menomonie.

Area retailers also can benefit from the survey by learning more about their customers, she said.

“We’re confident that this redevelopment initiative will strengthen existing businesses and attract new, complimentary businesses to the community, providing new jobs and improving the quality of life in Menomonie,” Hearley said.

“Every person completing the survey adds to our understanding of the local market. And that information is vital to developing a workable strategy for enhancing the downtown,” Moen added.

For more information on the revitalization efforts, go to or contact Moen at 715-232-1683 or