Graphic Design

Graphic Design

Milton Glaser, of the Milton Glaser Design firm, says that "the passion and the gift" are essential qualities in aspiring graphic designers. If the fact that "the lights are on almost 24 hours a day" is any sign, the aspiring graphic designers at UW-Stout must be on the right track.

"The students work hard," Bill DeHoff, department lecturer, said. "Not because they are forced to but because they want to. And the high placement ratings reflect that hard work."

DeHoff noted that many nationally and internationally known graphic designers are in the Twin Cities and that UW-Stout is well recognized there. "Our students go into the field recognized and well prepared."

According to DeHoff, students get six semesters of graphic design courses such as typography and logo design, and classes become increasingly complex. "When students start, they have a widely varied range of experience behind them," DeHoff said. "Some can't even put a name with a graphic designer, so we start at a very basic level. Students work on a portfolio from the time they start school."

DeHoff agrees with art education professor Shari Klein that it's the portfolios that get students jobs. "They work on their portfolio from day one," he said, "and they start pulling it all together their senior year. That is their senior project."

DeHoff said it's a great deal of work getting a portfolio together, "but is extremely beneficial for them. It's what gets them the job." By the time the student graduates, the portfolio includes 15 to 20 items along with their resume.

He noted that employers can see that UW-Stout graduates have had a variety of classes. "We encourage that because in the field they will be working with people from a variety of art backgrounds." DeHoff said that UW-Stout's program is unusual in that students take classes in all the art concentrations whereas in many schools, these programs are segregated.

"Our students graduate with a realistic sense of other art areas," DeHoff said. "We believe this produces well-rounded students who are attractive to employers."

Outlook Spring '96