Cox is Arthur R. Cabot Executive Resident

Cox is Arthur R. Cabot Executive Resident

Sue Cox '77, recently promoted to senior creative/technical manager within the Creative Division of McDonald's Corporation marketing department, visited with faculty and students on campus this spring to share information about McDonald's creative and technical programs. She met with students in courses related to marketing, foods and nutrition, graphic arts, industrial design and packaging. The evening presentation was open to the campus and community.

Her appearance on campus was underwritten by the Arthur R. Cabot Executive Residency Endowment. Through this program, corporate leaders spend one or more days on campus involved in faculty development, interacting with students and presenting seminars for constituencies.

A 17-year veteran of McDonald's, Cox joined the company immediately after graduation from UW-Stout with a degree in home economics in business. Her first position was in the product development department as a hone economist in the test kitchens. In 1987, she moved to the creative department where she has been technical advertising supervisor and manager, and is currently the senior manager. She is responsible for the overall layout, production and post-production, including review-ing and approving all creative elements containing McDonald's food. As the resident "food guru," she is the key contact for all point of purchase print, including outdoor, food footage and truck graphics that utilize any McDonald's food photography both domestic and international.

In her spare time, she is a member of the Global Packaging Graphics Team which is developing new worldwide packaging graphics for all existing and developing McDonald's markets.

Arthur R. Cabot was a successful pet products manufacturer. His son, Scott, is a 1978 UW-Stout graduate and is currently president of Vanguard Consulting Group, Deerfield, Ill.

Outlook Fall '95