MEATY Results


MEATY Results

Lisa Grams Estey ’98 designs marketing materials to support the well-known advertising line, “Beef. It’s What’s For Dinner.”

Estey, a graphic designer for the Denver-based National Cattlemen’s Beef Association,  said her years at UW-Stout prepared her well for the challenges of the position. Her coursework taught her the value of being able to explain her work and to give her work deeper meaning.

“It’s not just slapping colors on a page, using 20 different fonts and all the Photoshop filters you can get your hands on,” she said. “There is a lot to understand about the different breeds of cattle, all the cuts of meat and understanding the mindset of rural America.”

She designs all types of materials, including brochures, advertisements, trade show graphics and annual reports. And the audience for her design work is far reaching, including the State Beef Council, Congress, food service personnel and customers. 

ABOVE: A selection of Lisa Estey’s work.
For more information on UW-Stout’s BFA-graphic design program visit

Summer Outlook 2012