Shelly Radue Ibach ’81 in June was named CEO of Select Comfort, which manufactures, sells and services the Sleep Number brand of beds.

Select Comfort has 380 Sleep Number stores nationwide.

The beds allow users to adjust the firmness and support of each side at the touch of a button. The Minneapolis-based company also offers Sleep Number pillows, sheets and other bedding products.

“I’m excited to assume leadership of the company during such an important time in our evolution,” Ibach said. “Sleep Number’s differentiated products, ownership of all consumer touch points and mission-driven team mean we are in the unique position to offer an unparalleled brand experience for customers. By fully leveraging these attributes, we can transform a large, undifferentiated industry and become an iconic brand.”

Ibach, originally from Albert Lea, Minn., graduated from UW-Stout in fashion merchandising. The program became part of the retail merchandising and management program in 1990.
She was named Select Comfort chief operating officer in June 2011. Prior to that promotion, she was executive vice president of sales and merchandising.

Before joining Select Comfort in 2007, Ibach held leadership positions within the Department Store Division of Target and served as senior vice president and general merchandise manager for Macy’s and Marshall Field’s home divisions.

Jean-Michel Valette, chairman of the Select Comfort Board of Directors, said in a company news release that Ibach’s “deep experience in retail, brand and product combined with her talent for developing high-performing, customer-centric teams make her the right leader” for the company.

Shelly Ibach