The Business End of a Golf Club

The Business End of a Golf Club

There are more than 16,000 golf courses in the United States, and each one needs a general manager and business manager to operate smoothly. UW-Stout has taken a swing at producing these industry leaders.

UW-Stout’s new golf enterprise management program is unique among university programs in that it teaches people the business acumen needed to lead in the golf industry. Other programs typically graduate golf professionals with an emphasis on teaching or playing. UW-Stout graduates business professionals with an emphasis on golf course marketing, customer development and retention, golf course design, turf management, and the environment.

The program has proven popular. It graduated its first student in December 2006, and 23 students comprise the class of 2007. The program has 130 students enrolled, with 50 more freshmen coming in September.

ABOVE: Students Molly Loney and Kyle Holmlund gain business experience off the course.
For more information on the golf enterprise management program,
visit www.uwstout.edu/programs/sp/gem

Summer Outlook 2012