This six poster campaign introduced Smart+Healthy to the UW-Stout campus. Posters were distributed to Chancellor Coalition members to post across campus throughout the Fall semester. Residence hall staff also posted the posters throughout the semester.
Poster order was given consideration regarding the academic calendar and social highlights. The academic poster was showcased during Move-In Week and the drunk driving poster during Homecoming Week.
The entire campaign was also supported with residence hall room door magnets, city and campus banners, t-shirts and water bottles. A pre-service Residence Hall Staff training workshop occurred where staff members were introduced to the social norming concept.
Ivan Trushin created the We Are Stout campaign in 2008-2009 while working as a Graphic Designer for Housing Design. The poster series won 3rd place in the National Drunk Driving Awarness poster contest.