Barb Miller, Emily Ascher and Amy McGovern met to discuss the concept based on a draft script written by Amy. Additional committee members were added: Adam Ludwig, Jeremy Gregart, Grant Bauste & KaoLee Yang. This group identified students and staff members to serve as the models and voice talent, ideated the background photo schemes and identified music rights from a local band.

The redesign and update was coordinated by Amy McGovern, Tana Kuechler, Mariah Marx, Cody Hartleben and Klare Armstrong. This group identified the new words, student and staff models, as well as created schemes for each photograph.