The idea behind bookbound stems from the constant urge to talk about what's happening in a book. With no one readily available to listen, it's hard to process alone. Throughout the pages of a book, characters are developed, plots are thickened, details are revealed, and sometimes the only way to make sense of it is to rant about it. Bookbound pairs like-minded readers together to form an online book club, enabling them to read a book at the same time. They then have the freedom to openly discuss a book with other people who understand what’s occurring.

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