Bitsy is a gender-neutral baby clothing brand embracing all the colors of the rainbow. Many brands focusing on gender-neutral clothing make everything grey and drab, but bitsy knows that babies love color and in fact need it for proper brain development. You won’t find any solid pink and blue outfits with bitsy. We believe that all colors are genderless and no child, especially a baby, should be boxed in by gender norms. We believe that baby clothes should be cute regardless of gender, because after all, we are talking about babies. There’s no need to stick to one category anymore, because everything is for everyone. Bitsy has you covered.