whatpet.net
Orla Gibbs
"All animals are equal, but (in the case of the pet care industry) some are more equal than others."
Animal neglect often results from a lack of knowledge regarding proper animal care, a situation that is forunately easilly rectified with simple education. whatpet.net is an intiative to raise the standards of care for all pets, especially smaller and 'less valued' species such as reptiles and fish. Taking the 'guilt trip' out of animal welfare campaigns, whatpet.net utilizes easy-to-navigate iconography systems and wikipedia-style crowdsourced information gathering to help pet owners quickly find the information they need to give their pets the life they deserve.
